Data - The Secret Sauce of Performance Consulting

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Oh, it is that time of year again. The seven weeks before Christmas where everything suddenly and eerily sparkles, and all the tidiness and order is replaced with bits and baubles. I know, you are not allowed to hate Christmas. I still do, but not maliciously. I mean, go crazy with your festive sweaters and tinsel (just not glitter – anyone who sends me a holiday card with glitter is an abominable person). But for me, I can do without all the disruption.

Probably my biggest dread in December is the endless parties. As a fully-formed introvert who mastered the art of the French Leave before I even knew such a thing existed, these are taxing events. My closest friends know the chance I will bail on an event increases in direct correlation to the number of guests I will not know, such is my social awkwardness. Case in point: on more than a dozen occasions I have woken up at 3AM in a cold sweat remembering my brutally embarrassing moments. For example, when I boarded a plane and wished the flight attendant a safe flight, or instead of saying “hola” or “ole” for cinco de mayo, I simply blurted, “HOLE!”. Cringe.

My lack of basic small talk skills mean I will go through extraordinary lengths to avoid face-to-face conversation with people outside of my inner circle. Email, WhatsApp, Slack, LinkedIn, Blog, Text – all fantastic ways to engage with me. Coffee? Depending on who you are, that’s pushing it. This bumbling nature means one of my least favourite L&D tasks is performance consulting.

To be clear, I am not saying performance consulting is without value. It is extremely important, and I greatly admire people who can do it well. Unfortunately, my inability to maintain a neutral face means anyone can tell when I am impatient or bored, making performance consulting conversations awkward. I do try my best, but it is just not pleasant for all parties involved.

As a result, I have long sought out ways to streamline performance consulting conversations. Not just for my own personal and selfish comfort, but so they are more meaningful and result-orientated (and shorter!). The method I prefer to use is data. Now, all needs assessments should involve data collection and analysis. The data I am referring to are from sources we do not typically consider, but can offer insights to influence what solution, if any, we create.

In no particular order, these are the pieces of data I try to bring to any performance consulting conversation.

Intranet Search Terms

These indicate precisely what your audience is interested in and can be easily obtained by IT. Too often, I have stakeholders claiming their employees are desperate for content on “X”. Many times, this item has not even made the top 50 of search terms, in which case, the gap is dubious. Now, if content “X” is integral to the business then it means we then consider how to make the topic a priority for the audience, which is an entirely different problem. That said, a L&D leader should keep a keen eye on these trending terms. They are the canary in the coal mine to what is truly important to the learner.

Time of Day/Week Most Active

A lot of information can come out of knowing when your audience is engaging with your content. For example, spikes at lunch hours or outside office hours are intriguing. In my experience, they indicate a very eager learning culture, willing to invest their own time in their growth. However, if the content consumed is compliance-based, it may also indicate the business is not allocating enough time for people to learn. Again, an entirely different problem. Lastly, knowing when learners are most active gives you the best time to launch a new program or communicate with your audience. Follow their digital body language and engage when they are already active.

Seat Time

Stakeholders usually come to the table wanting an elearning module or a video because these are the only things they have seen in L&D. Before you have the performance consulting conversation, look at the types of videos you have and how long people actually view them. If you are using a platform like Vimeo or YouTube, you can see robust data analytics. One insight I have discovered is talking head videos tend to have shorter seat times. Likewise, if you are using xAPI, look at the data to see where learners spend most of their time or what they skip over. I have used these data points to guide stakeholders away from bloated designs because I could show evidence these would likely not yield engagement and therefore, not solve the problem. And no, making content mandatory fixes nothing.

Downloads, Views, Likes, and Shares

If you have a social collaboration platform, statistics on the engagement for posts should be readily available. Just like with the common search terms, these are indicators on whether the content is considered of value or not to the audience. Do a light comparison – do videos, infographics, or articles, have the most likes or shares? Are there differences between geographies? Just because someone viewed an item does not prove it was valuable, but sharing with peers demonstrates engagement. Use the insights to influence stakeholders towards content modalities that have proven track records in your environment.

Mobile vs. Desktop

Building for mobile is expensive. It is not just about transferring the design to a smaller screen. Content needs to be written and chunked in a unique way to make it palatable on mobile. Something I have discovered is that in some ecosystems, mobile learning is quite low in comparison to the desktop. Scarily low. There could be a variety of reasons such as no reimbursement of data usage, the LMS does not have an app, or the content is not that great on a mobile device. Whatever the reason, it is prudent to look at the uptake of mobile in an organisation before investing in the development. This is not to say stop building mobile. It simply means use data to make wiser design decisions.

There are loads of other ways to use data. This is just the skinny version. If you are keen to learn more, download my free eBook “Data-Driven Learning Design”, or visit here for more.

As for me, it is starting to snow here in Toronto, which means the inevitable cannot be ignored. Enjoy the festivities, if they are your sort of thing. To the other introverts, stay brave. Maybe we should invent a sticker or something to tactfully indicate we would rather be reading? What about a polite, “Thank you in advance for not inviting me” button? That would mean getting together to collaborate, so best give it a swerve.

And here's my grade one report card. I appreciate the underline by my teacher.

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So Much Stuff!

It has been an intense few months here in the Loriland of L&D! Lots of talks, webinars, and overall great connections with some very smart people! Thanks for all of the conversations (and vodka + sodas). 

Here's a list of places I have been, as well as where you can find me in the future!

Degreed Lens

O.M.G. This was a fantabulous conference with some of the very smartest people in the industry. I got to meet quite a few of my heroes and was not disappointed. I also managed to finally get an ubiquitous "me-as-presenter-see-my-big-slides-behind-me" photo. You can see my presentation, but for much better viewing, I highly recommend the keynote by Dan Lyons. Insightful, gregariously funny, and simply real, Dan was my personal highlight.

Learning While Working Podcast

I was super-excited when Robin Petterd contacted me for his excellent podcast "Learning While Working". I have been a long-time fan and I thoroughly enjoyed the conversation, although I think you can hear the faint snores of my cat in the background. Clearly, she was not as interested. Robin - thanks for the opportunity!

Human Capital Institute - It's Time to Embrace the Digital Revolution Webcast

Some of the most frustrating things for me to hear are, "this is just the start of journey", or "evolution takes time", or "we're not quite there yet, but we will be". Argh! To me, these are just platitudes that really mean, "we are not interested in changing and will only do so when everyone else makes us". That is why it was so refreshing to speak with Jeff Gothelf, Organizational Designer and author of Sense and Respond, and Doug Stephen, SVP of CGS  Enterprise Learning. The topic was about the revolution that is here and now. No excuses or apologies. Listen here.

Elucidat - What's the science behind digital learning that works?

I have long enjoyed chatting with Kirstie Greany and wished we lived in the same time zone! We finally decided to capture some of the themes of our transatlantic rants into a tight webinar on November 22. You can register here. I will be staying online afterward for any Q&A (no vodka + soda - this is an afternoon event).

CLO Media + Degree - Getting Started Using Learning Data to Improve Design

True confession: I did some jumpy claps when this webinar request came into my inbox. Not only do I have an active crush on the work done by Degreed, but I binge on Chief Learning Officer content (yes, I am that weird). The date is December 5...register here!  

McLean & Company - Implement Curated Learning

This is a pretty S-WEET (yes, this sweet deserves two syllables) guide to learning curation. I was excited to be a part of the research and the results are extremely impressive. Membership required to view (worth it) and preview available here.

Torrance Learning - xAPI Party

Normally the word party would be a deal-breaker for this socially awkward non-butterfly, but I could not resist anything to do with xAPI and the amazing Megan Torrance. It is a phenomenal event for the novice and expert alike. What could be more fun than data, xAPI, and some cool L&D people? Join us here.

Well, I *think* this is everything so far. Phew! Let me know if you are attending any of the above. Also, if you cannot attend any of the above and just want to talk L&D, leave a comment and let's chat.

In the meantime, here's #1 on my playlist. Play it loudly.

Stop That, Try This: Tips to Improve Your Digital Learning Experiences

I am just coming back to surface after a lovely long weekend. In fact, it was Thanksgiving here in Canada, which is a bit like the same holiday in the U.S., except much smaller, with added maple syrup, as we wait for the first polar bear sighting at dusk. I am joking about the last part, so I will say sorry. Because sorry is also what we Canadians do. I spent some hours on Monday responding to the many who wrote to me after my last post, “Learning Vendor: Here's Why I Ignored Your Email”. I closed that article with an open call to share your work and be open to feedback. A few came forward publicly – bravery much applauded. Others were more hesitant and reached out via email. One vendor started their email with “I am scared” and described my writing as “scathing”. I prefer honest, but will defer to my husband (Update: I just asked him and he yelled down the stairs, “scathing” – noted). Still, it takes a lot to put forward your product. Thank you for your trust. Whilst I might be forthright on my blog, I never name and shame. I also do not accept solicited endorsements because www.lori.ca is a personal endeavour. It is meant to keep my sanity in the world of L&D (and is far healthier than a 3 o’clock martini habit). Therefore, even when vendors were public about their requests for feedback, I made the decision to email my thoughts, rather than post them. After all, what I offered was an opinion, and those are like noses: everybody has one. What I did want to share were some of the trends I saw and suggest some ways we can get out of our patterns. I have done similar posts in the past (here and here), but over and over, I see the same thing. For me, the biggest hurdle is we are so precious about capital “L” Learning, we overlook the medium of digital. We compare and design by looking at other learning examples, instead of other digital content. This will be our downfall. So, let’s get started… History lessons. I am proud to have done my part in the fight to stop starting modules with a list of learning objectives. Unfortunately, the new default setting has become useless facts. I browsed through a set of modules about different project methodologies and every single one began with a) year developed; b) who developed it; and c) the country or origin. Basically, three pieces of information I do not give a toss about and do nothing to increase my knowledge of the methodology. You have wasted your crucial make-or-break intro time to engage with trivia. Think of your favourite news website – write with headlines. Put pertinent facts first; history can come later, if needed. Hire a digital content writer. As of the time of posting this article, I am. Why? Sorry (because: Canadian) most L&D people write content as if for textbooks. It is artificial, wooden, and lacks authenticity. At one company I worked at, a humble, mid-level, employee started a brilliant one-woman blog on our internal social collaboration site. She wrote with honesty, not perfection, and yet she had 1,000+ more followers than the CEO. That’s powerful. Filming a video? Bring in a scriptwriter. They can weave in a narrative to make your content go from contrived to thought-provoking. I know, writers do not know anything about cognitive loads or Bloom’s taxonomy. But they do write engaging copy – we can *gasp* learn from them. Read more about Authenticity here. Don’t have the money to hire a writer? Take a few hits from their Top 40 playlist: storytelling, metaphors, and analogies. With the former, add depth to your characters (not avatars) so people can relate to your case studies and scenarios. Do they make a good paella, or take a night course in Italian? Do they play rugby or practice candle-making? The details add realism. If you are writing a course about herding cats, tell a story about when 3,000 cats were wrangled (or try this which is a brilliant example). Storytelling makes content more memorable. Use it. As for metaphors and analogies, these speak to the very core of adult learning: context. If you can describe a difficult methodology as say, something akin to changing a tire, then you have something the audience can relate to and absorb. This is much more effective than a list of steps to memorise. Likewise, I will never forget that a blue whale’s heart is the size of a small piano. Why? Because I know the size of a piano, but would be unlikely to remember years later a whale’s heart is 5 feet long, 4 feet wide, 5 feet tall (152cm X 122cm X 152cm) and weighs about 400 pounds (181 kg). The ability to conceptualise and remember the size is more important. Avatars. Ugh, enough already. I have banged on about these so many times, and yet, they survive better than cockroaches after nuclear fallout. No, I do not care if Squidgie the Robot gives me a thumbs-up for a correct quiz answer. Why? Because Squidgie, Patty the Customer Rep, or Hootie the Owl, are not real. Imagine if when you went to bbc.co.uk, there was a cartoon directing you to headlines. Ridiculous. Likewise, enough with stock photography of man in ill-fitting suit, or woman pointing at forehead in thought. If you really want images to compliment your content, try some free downloads at www.pixabay.com. Use sparingly. Diversity. We can do better than John Smith and Jane Doe. If your audience cannot see themselves in the content, they will not care or engage. Now, this does not mean calling every Latin American character a token Diego or Maria, or every European Bjorn. Whilst popular names, they signal laziness to your learners. Be realistic. Also, beware of stereotyping. The shifty man with the dark hair should not always be the criminal. It could be a short, blonde woman, like me – because that is real equal opportunity (and an exciting, new, career path)! I could write a lot about this topic, but will leave you with this tool to help you out with names. Designing learning experiences is a tough business. It would be so much easier if there was a magic formula to follow. But people are not computers that download content. We have become complacent and with the tsunami of content available, we cannot rely on our old tricks. We continue to imitate each other and whilst a form a flattery, we have lost our direction. Next time you build a piece of content, ask yourself honestly if you would go through all the leaps and bounds of an LMS to get to it. If the answer is no, try again. Be bold. Dump the formulas. Push. Like what you read? I would be grateful for a like, share, or comment. Want more? Download my free eBook.

I am just coming back to surface after a lovely long weekend. In fact, it was Thanksgiving here in Canada, which is a bit like the same holiday in the U.S., except much smaller, with added maple syrup, as we wait for the first polar bear sighting at dusk. I am joking about the last part, so I will say sorry. Because sorry is also what we Canadians do.

I spent some hours on Monday responding to the many who wrote to me after my last post, “Learning Vendor: Here's Why I Ignored Your Email”. I closed that article with an open call to share your work and be open to feedback. A few came forward publicly – bravery much applauded. Others were more hesitant and reached out via email. One vendor started their email with “I am scared” and described my writing as “scathing”. I prefer honest, but will defer to my husband (Update: I just asked him and he yelled down the stairs, “scathing” – noted). Still, it takes a lot to put forward your product. Thank you for your trust.

Whilst I might be forthright on my blog, I never name and shame. I also do not accept solicited endorsements because www.lori.ca is a personal endeavour. It is meant to keep my sanity in the world of L&D (and is far healthier than a 3 o’clock martini habit). Therefore, even when vendors were public about their requests for feedback, I made the decision to email my thoughts, rather than post them. After all, what I offered was an opinion, and those are like noses: everybody has one.

What I did want to share were some of the trends I saw and suggest some ways we can get out of our patterns. I have done similar posts in the past (here and here), but over and over, I see the same thing.

For me, the biggest hurdle is we are so precious about capital “L” Learning, we overlook the medium of digital. We compare and design by looking at other learning examples, instead of other digital content. This will be our downfall.

So, let’s get started…

History lessons. I am proud to have done my part in the fight to stop starting modules with a list of learning objectives. Unfortunately, the new default setting has become useless facts. I browsed through a set of modules about different project methodologies and every single one began with a) year developed; b) who developed it; and c) the country or origin. Basically, three pieces of information I do not give a toss about and do nothing to increase my knowledge of the methodology. You have wasted your crucial make-or-break intro time to engage with trivia. Think of your favourite news website – write with headlines. Put pertinent facts first; history can come later, if needed.

Hire a digital content writer. As of the time of posting this article, I am. Why? Sorry (because: Canadian) most L&D people write content as if for textbooks. It is artificial, wooden, and lacks authenticity. At one company I worked at, a humble, mid-level, employee started a brilliant one-woman blog on our internal social collaboration site. She wrote with honesty, not perfection, and yet she had 1,000+ more followers than the CEO. That’s powerful.

Filming a video? Bring in a scriptwriter. They can weave in a narrative to make your content go from contrived to thought-provoking. I know, writers do not know anything about cognitive loads or Bloom’s taxonomy. But they do write engaging copy – we can *gasp* learn from them. Read more about Authenticity here.

Don’t have the money to hire a writer? Take a few hits from their Top 40 playlist: storytelling, metaphors, and analogies. With the former, add depth to your characters (not avatars) so people can relate to your case studies and scenarios. Do they make a good paella, or take a night course in Italian? Do they play rugby or practice candle-making? The details add realism. If you are writing a course about herding cats, tell a story about when 3,000 cats were wrangled (or try this which is a brilliant example). Storytelling makes content more memorable. Use it.

As for metaphors and analogies, these speak to the very core of adult learning: context. If you can describe a difficult methodology as say, something akin to changing a tire, then you have something the audience can relate to and absorb. This is much more effective than a list of steps to memorise. Likewise, I will never forget that a blue whale’s heart is the size of a small piano. Why? Because I know the size of a piano, but would be unlikely to remember years later a whale’s heart is 5 feet long, 4 feet wide, 5 feet tall (152cm X 122cm X 152cm) and weighs about 400 pounds (181 kg). The ability to conceptualise and remember the size is more important.

Avatars. Ugh, enough already. I have banged on about these so many times, and yet, they survive better than cockroaches after nuclear fallout. No, I do not care if Squidgie the Robot gives me a thumbs-up for a correct quiz answer. Why? Because Squidgie, Patty the Customer Rep, or Hootie the Owl, are not real. Imagine if when you went to bbc.co.uk, there was a cartoon directing you to headlines. Ridiculous. Likewise, enough with stock photography of man in ill-fitting suit, or woman pointing at forehead in thought. If you really want images to compliment your content, try some free downloads at www.pixabay.com. Use sparingly.

Diversity. We can do better than John Smith and Jane Doe. If your audience cannot see themselves in the content, they will not care or engage. Now, this does not mean calling every Latin American character a token Diego or Maria, or every European Bjorn. Whilst popular names, they signal laziness to your learners. Be realistic. Also, beware of stereotyping. The shifty man with the dark hair should not always be the criminal. It could be a short, blonde woman, like me – because that is real equal opportunity (and an exciting, new, career path)! I could write a lot about this topic, but will leave you with this tool to help you out with names.

Designing learning experiences is a tough business. It would be so much easier if there was a magic formula to follow. But people are not computers that download content. We have become complacent and with the tsunami of content available, we cannot rely on our old tricks. We continue to imitate each other and whilst a form a flattery, we have lost our direction. Next time you build a piece of content, ask yourself honestly if you would go through all the leaps and bounds of an LMS to get to it. If the answer is no, try again. Be bold. Dump the formulas. Push.

Like what you read? I would be grateful for a like, share, or comment. Want more? Download my free eBook.

Learning Vendor, Here's Why I Ignored Your Email

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Sometimes I put up a post on LinkedIn that gets a little more, ahem, attention than I expected. This would be the case last month when I posted the following:

Learning Vendor: We are a creative, innovative, design-thinking, company! We are learner-centric and agile!

Me: Sounds great - can I see some of your work?

Learning Vendor: Sure! Here's a 17 minute GoAnimate video

Me: **sobs uncontrollably**

It garnered a LOT of views. As in 41,000…which initially made me a bit queasy, until I realised the comments were more than just people agreeing with my frustration. There was a healthy debate on how the standards of innovation have dropped and the perils of mass-produced content. It signalled to me that I am not alone with my cynicism in the learning industry.

Like most L&D folk, I get a dozen emails a week, and probably more than twenty InMail requests from vendors pushing their wares. The email opens with some sort of fuzzy science statistic to illicit shock (note: it does not), followed by an impressive list of clients, and then some more blah, blah, about how wonderfully bespoke and innovative they are and when is the best time to meet? (because: presumptive close!).

This is not an article about sales. Yes, I get annoyed when business development folks do not take the time to find out about my pain points and spam me. Why? Because you are wasting my time and your InMail credits. However, I doubt this practice will change any time soon and in passive-aggressive protest, all these emails go straight into the recycling bin.

So, Learning Vendor, why am I not impressed with your GoAnimate video? Precisely because it is a GoAnimate video. It is something that with a cheap license, I could build in-house. However, I would not build something in GoAnimate. Sure, it is an intuitive, rapid development software, but a) the graphics are very quickly dated; b) it looks like everyone else’s videos; and c) I get insecure when I see the impossibly tiny waists on their avatars (seriously, what happened there?). My expectation is that a vendor brings something unique; something I cannot readily develop internally. Oh, and if you are peddling VideoScribe content, you are marginally better…not by much.

I know Learning Vendor, you are trying to cut costs and keep margins low. There are other ways, my friend.

For example, we used stock video to produce vignettes on money laundering. A few people asked where we got the budget to fly to South America with a film crew. We didn’t. Using Camtasia, we threaded together purchased footage and built a narrative. Cheap? Yup. Cartoons? Nope. It also won a Brandon Hall Award, which was a pleasant bonus.

Video is not the only delivery channel where the bar can be raised. These are just a few of the sins I still see in learning content from vendors:

a)      Woman with clipboard or iPad introducing module. Okay, so points for diversity, but beyond that, this is a relic from the days when elearning was supposed to mimic the classroom. We have moved way beyond. Your content should not require an avatar to direct navigating. Instead, learning must have an intuitive UX and be written to engage. If you do not believe me about the woman, do a Google image search of Storyline+Articulate+Woman (again note the impossibly small waists – if Paris Fashion Week can ban tiny models, can’t we?). In fact, most avatars should quietly retire.

b)     Any of the following types of interactivity: spinner, Jeopardy Game, memory matching, or dice. There is no science that proves gratuitous interactivity increases retention. Secondly, branding these as gamification is false. Lastly, these are interactivities I can download from Articulate or eLearning Heroes and build internally. Admittedly these are not particularly my taste but it still comes down to a vendor bringing new ideas and skillsets. Hence why you are being engaged for work.

c)      Green screen + bad actors. These have made a comeback in the past few years and much like shoulder pads, they are not a good idea. Stilted dialogue and superimposed backdrops are simply poor experiences. There is no context for a learner to relate to, only snicker at. Likewise, if you are complaining about keeping costs down, hiring actors and renting studio space IS expensive. You would do better with a candid clip from a SME recorded on a mobile device; more authentic, less canned, cheaper.

I could go on and on with examples, but those are not important. I am also aware of the many vendors who have told me the clients are the real problem – we want high quality at a low price and quickly. I assure you I do not have expectations of Givenchy on a WalMart price tag. I want simple, well-written, intuitive, learning content.

So, what does this look like? Well, that can vary depending the content but one that I share often on the blog is www.playspent.org. This was a piece developed by an advertising agency, but one of the more effective modules I have seen. The copy is clean and engaging. The interactivity contributes, not distracts, from the learning. Lastly, the learner is at the centre of the experience. Had this been put in the hands of an L&D shop, there would have been downtrodden avatars and dozens of Next Buttons, because that’s how rapid authoring tools work.

Another favourite of mine is the “Ryan Learns Something” series by Degreed. Now, before anyone says anything, I know these were high budget and slick to produce. However, what is intriguing about these examples is the simple concept of watching someone else learn. It is the ultimate way for a learner to contextualise the content. Rather than a passive viewer, you are constantly thinking, “what would my reaction be? Would I be like Ryan?”. That is damn powerful and can be done on a smaller and more cost- effective scale. Also, with all the hype around microlearning (keep it SHORT), these videos weigh in at an obese 10-15 minutes…yet they have been viewed more than 250,000 times. EACH. Mic dropped.

Wait? I am not going to give you more examples? Nope. Mostly because I do this in other parts of the blog and because I do not have all the ideas. When I do have them, I use them to keep me employed. Also, the more I provide, the more replication. There is no magic formula or template to follow for good learning. Design is independent. You can be inspired, but also need to create.

You would think I learned my lesson after my initial viral rant, but L&D folks are the worst students. That said, I do hesitate to put up this post. I know it will result in dozens of vendor emails and calls. I am currently on contract and therefore not able to engage anyone. Translation: I am not a good lead. For real.

With that out of the way, if you still think your learning cuts the muster, then here is a challenge: share it in the comments, not via InMail. Let’s have an open and honest feedback loop with our networks. It might sting at first, but it could improve us all. Are you up for it?

Stop in the Name of Attention Theft!

I remember my first experience with theft. It was over twenty years ago and I had just landed in Germany, en route to my second year of teaching in Poland. To be truthful, I flew into Frankfurt to visit my then-boyfriend in Bonn. However, as far as my parents were concerned, it was “cheaper” to land in Germany and take the train to Gdansk. Ah, the days before widespread internet and a very trusting mom and dad.

After getting my luggage, I stopped to use a pay phone (yup, it was a long time ago). When I hung up, I noticed that my wallet was no longer in my backpack. My first reaction was anger. My second reaction was, I need to cancel my credit card and fast! Fortunately, I had already bought my train ticket to Bonn. Unfortunately, it was leaving in less than five minutes and without the credit card, I could not change my ticket. There was no time or means to sort the situation out, so I legged it for the platform and boarded. 

Two hours is a very long time to sit and hopelessly contemplate that your credit card is being charged to the limit on imagined first class tickets to Spain. I tried to relay my situation to the conductor in my pathetic German (Spoiler alert: my German is still brutal). He did his best to understand, but I had no success. Instead, he took generous pity on me and asked, “Rot oder Weiss?” repeatedly. Confused I said “Weiss” (white) and he promptly returned with a bottle of white wine. Let’s just say I tumbled off that train in Frankfurt 90 minutes later definitely less worried and angry!

So why the story? Well, I have been thinking a lot about theft lately. Mainly, my thoughts are around “attention theft” when ads are pushed to captive audiences who have not given consent. For example, you are stuck in a lift and there’s a TV playing a commercial. You have no interest in the ad, but when in a 6’x 6’ box suspended by cables with twenty other people you do not want to make eye contact with (because I am an urban Canadian), you are a slave to the message. It is maddening and disruptive, but part of our lives.

How many times do we commit attention theft when we design learning? From my experience, an awful lot. From designing to the lowest common denominator so the majority is sitting through content they already know, to spray and pray learning interventions that push modules that have little specific relevance to the learner but cover a broad swath of topics. Sure, we can do a fancy ROI to “prove” our learning was effective, but here’s an interesting little experiment I once did (location to remain anonymous): We took a data-sanitised list of top performers based on end-of-year ratings and compared these to their learning histories. Over 90% had only done their mandatory compliance training and never touched another object in the LMS in the past year.

It would be wrong to say these people did no learning all year, because obviously they were able to perform extremely well. When we spoke to a few of these people, they said they could get the content they needed quicker via their own search skills. Our courses were simply too slow or broad for their needs. Our content was simply attention theft.

Yes, these revelations certainly felt like a punch to the ego gut, but I have paid serious heed to this feedback. Consider the current rise of micro- and nano-learning: we all know learning needs to be shorter. That said, I get really twitchy when I hear these terms bandied about.

It is not about the length of the video or module. A poopy video is still poopy even if it is only 90 seconds long. Making content under five minutes does not magically render it immune to bad design.

Oh, the crimes against humanity I have witnessed committed with GoAnimate! To truly stop attention theft, we must design beyond length and look at the data.

It is no secret that I am in a love affair with xAPI. As a tool, it is built to track all learning experiences on and offline, and beyond the confines of the LMS. Bonus round: use it for detailed reporting on exactly how an audience is interacting with a piece of learning. Did they bypass the drag and drop? How many seconds did they spend on a page? Did they repeat an exercise? This gives you intimate knowledge on what is, and is not, important to your learner. It is then your job to revise based on these insights. If a page is often skipped, look deeper to see if you are committing attention theft and delete. If that content is critical, then present it in a different way. Then run it with xAPI and see if you increase engagement.

Not ready to use xAPI? (I would seriously question that decision) Simply pop your videos onto YouTube or Vimeo. Both will give you detailed analytics on how long your viewers are watching (Another spoiler alert: average watch time of short videos is 2 ½ minutes). Also, pay attention to the metrics of your peers in this space. I see a lot of microlearning being shared on LinkedIn with big hype, but when you look at the number of views on YouTube, sometimes the number is less than stellar.

Digital content providers and marketers have been in the data game for nearly a decade. There are thousands of articles on how to increase viewing times on YouTube to what attracts audiences in a headline. L&D has a lot of catching up to do for us to truly understand and design the way our learners want content, but with tools like xAPI, there is absolutely no excuse not to. I truly believe that in a few years time we will look at learning metrics as less about completions, and more about maximising engagement. I am excited for that paradigm shift.

I did get my credit card replaced without damages, which was a great relief. As for the then-boyfriend in Germany, I married him a decade later. Thankfully I did not meet xAPI until a couple years ago or he would have had some competition. As for my parents, I think they figured out my alternative travel plans but we never discuss it.

Note: photo for this article was taken from graffiti outside our local high school. Some things never change…

 

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Road Trip!

Looks like I have a full dance card this autumn, which is Über-exciting. The best part? This mini-tour is an opportunity to actually *gasp* meet many of the people I have been connecting with virtually over the past year.

If your calendar can swing it, here’s where I will be speaking September-November:

September 14, Webinar

Human Capital Institute

http://www.hci.org/lib/it-s-time-embrace-digital-revolution

September 20, Toronto ON

Canadian Community of Corporate Educators – CCCE

http://www.ccce.on.ca/events/panel-discussion/

September 28, Chicago IL

Degreed Lens

http://get.degreed.com/lenschicago

October 5, Toronto ON

Swiss VBS Learning Summit

www.swissvbs.com

There are a couple webinars which are TBD, but I will keep this page updated.

Really hope to see you at one of the stops – let’s collaborate, debate, and maybe have a drink (or two…mine's a vodka and soda).

Follow the Unsung L&D Heroes

I was travelling for a while in Central America and my iPhone frequently moved in-between dead zones. This made for long hours of silence and then a flurry of buzzes when we reached a town. Sure, I could have probably disconnected but that’s never been my style. I also liked the false sense of IT security while I avoided monkey poop and tarantulas (no exaggeration: howler monkeys do indeed throw their excrement at people who get too close. I stayed away).

Around Day 2, most people had already gotten my out of office notification and so my feed was distilled down into LinkedIn notifications, email newsletters I subscribe to, and my parents on WhatsApp. For the latter, this was usually my mother asking if I was okay, did I like this Ikea lamp (link to catalogue page), and my absolute favourite: my daily reminder that it is officially mojito o'clock. If you do not have a Polish mother, you have not lived. I digress…

Looking carefully at my inbox, it occurred to me that I get a lot of L&D noise email. This is not a surprise. There is a lot of exciting stuff happening in this space and I get stoked when I see provocative content. Few people are happy with their LMS and are finally starting to voice their frustrations (YAY!). People are questioning much of the junk science we were fed about theories like learning styles and interactivity (WOOT!). These are all good and valuable discussion to be had. It can, however, be hard to pick out the premium rum from all of the bottles on the shelf (insert mother mojito homage).

An interesting secret I discovered about our industry is that there are a remarkable number of senior leaders who are not actually L&D professionals. They are people who excel in a particular industry who then decided that they have a “passion for learning”. This is noble, but does not always mean the best voice in the crowd. Sometimes, they start bubbling to the top of your threads because they are really good at social media, or they have content marketing bench strength behind them. For an interesting take on this topic, see this brilliant post by Alan Walker. Anyone can call themselves a guru.

I am honestly not having a go at these folks. They spark conversation. A lot of great companies out there have solid ideas and products. They must push digital content from their marketing engine to build communities and sales, or wither on the vine. It is the cycle: resident thought-leader pens an article, marketing creates a campaign, they rally their advocates to love bomb with retweets, shares, and likes, and repeat. It works.

Additionally, there is likely a debate on what really constitutes a learning professional. Is it someone who has a Masters in Adult Ed? Full disclosure: I don’t. My only claim to fame is starting as an ID and hustling my way along. It keeps me fed and watered, but it is not traditional. This is a topic for another blog post.

My point is: as I sift through the emails, tweets, and posts swirling around me, what sometimes gets lost in the shuffle are the unsung voices that have the x-factor; a savvy combination of hard-earned experience, technical acumen, and usually some other random interest or skill that augments their mindset.

These are the people to pay attention to. They may not be bloggers, or eloquent (some are). They may not use twitter or post frequently (some do). Their feeds, however, are a stethoscope on what any strategic L&D person should be paying attention to.

Disclosure: No one on this list solicited an endorsement or recommendation. This post was inspired by a colleague who asked for a Top 5 LinkedIn People to Follow (thank you Josh Cardoz – he is hella smart – check him out). All of the people were selected based on my own opinion and because they do not post Zig Ziglar quotes. If anyone wishes to be removed, drop me a line at my blog.

Here's my list, in no particular order with links to profiles:

Quick note, the other quick way I whittled down my inbox is to dump any email newsletters that are not mobile enabled. You simply cannot be serious about invites to webinars on digital disruption if you picked a marketing automation engine that does not render on my iPhone. *raises mojito glass*

Play safe in the traffic, kids!

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